Navigating New Markets
Entering a new market is about becoming part of a new social, economic, and political ecosystem—not just product fit and market demand. That is why public affairs is such a critical aspect of geographic expansion.
Executive Positioning
Leveraging a company’s entire executive team's time and expertise strategically can create a powerful public affairs presence that opens doors, shapes policy discussions, and positions the company as an industry thought leader.
The Critical Role of Public Affairs in PE-backed 100-day Plans
Incorporating public affairs activities into a PE-backed company's 100-day plan is crucial for shaping the business environment, mitigating risks, and laying the groundwork for sustained success throughout the hold period and beyond.
Diplomacy: The Foundation of Effective Advocacy
Cold calls rarely work in public affairs. Warm relationships, built through consistent diplomatic efforts, are your ticket to effective advocacy when you need it most.
The Unique Role of Public Affairs
While every organization maintains direct relations with key groups like investors, employees, and customers, public affairs is concerned with broader societal influences, particularly an organization’s relationship with indirect (or non-contracted) stakeholders.