Diplomacy: The Foundation of Effective Advocacy
It’s tempting to jump straight into advocacy when you need something from policymakers or regulators. Yet, seasoned public affairs leaders have a golden rule: effective advocacy is built on established diplomacy.
Think of diplomacy as the art of building relationships and understanding before asking for anything. It's about creating a positive environment where your voice is welcomed and respected. Advocacy, on the other hand, is the act of promoting a specific cause or policy—essentially, making an ask.
Another crucial aspect of diplomacy is that it's a two-way street. While advocacy often focuses on what you need, diplomacy is about give and take. It's listening as much as talking, understanding others' perspectives, and finding areas of mutual benefit. This approach not only builds goodwill but also provides valuable insights that can shape your business strategy.
And here's the kicker: diplomacy isn't just for dealing with policymakers. In today's interconnected world, your organization’s success can be influenced by a wide range of external stakeholders. Think industry analysts, academic researchers, community leaders, and even social media influencers. Effective diplomacy extends to all these groups, helping you build a network of allies and understanding across the board.
Investing in diplomacy early can pay huge dividends for disruptive startups, scaling companies implementing a PE-backed 100-day plan, unicorns eyeing an IPO or acquisition, and established incumbents. When the time comes to advocate for your interests—whether on regulatory issues, market access, or public perception—you'll be starting from a position of respect and mutual understanding.
So, before you gear up for your next big ask, take a step back and make sure you are investing enough in diplomacy by asking a few key questions:
Are you building relationships beyond just policymakers?
When was the last time you connected two stakeholders who could benefit from knowing each other, even if it didn't directly advance your company's agenda?
How often do you share valuable industry insights or data with stakeholders, even when it's not directly related to your advocacy efforts?
How do you demonstrate long-term commitment to the issues your stakeholders care about beyond your immediate business interests?
Are you giving as much as you're getting?
Cold calls rarely work in public affairs. Warm relationships, built through consistent diplomatic efforts, are your ticket to effective advocacy when you need it most.
